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Commercial: Atlas. Go New Places.™ Bear Archery. Reposition a legendary brand. Goalrilla. THE POWER TO CHANGE YOUR GAME.™ Atlas. Go New Places.™ realize

Commercial: Atlas. Go New Places.™

Atlas Van Lines greeted 400 guests in April at the annual Atlas Forum in Chicago by introducing the new “Go New Places” video and commercial. “You’ve got it in you to go new places. So do we, we go there every day,” says the video. Because Atlas is among the world’s best at helping people go new places, every day is moving day for Atlas.

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Bear Archery. Reposition a legendary brand.

The first new Bear communications reinforced to the audience that 1) Bear was not “about the hype and high cost,” and that 2) with Bear you received “performance above price.” Both statements are still true of Bear. By 2012, the company’s industry leading product development has made Bear a sought after product at any price point.

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Goalrilla. THE POWER TO CHANGE YOUR GAME.™

Goalrilla, differentiated as the Toughest Basketball Systems On The Planet,™ offered an authentic basketball experience in the driveway. The objective, and challenge, was to communicate the paradigm extension from providing an authentic basketball experience to showing Goalrilla as a source of expertise and tough equipment in several sports categories, including basketball.

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Atlas. Go New Places.™

In January of 2011, new Atlas Van Lines President Jack Griffin realized a need to revitalize the brand.  It was time to tell corporate and individual audiences a positive message about Atlas, and about possible return of the entire household goods moving industry.

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DBD Twitter-verse

Sarah Goldman Sarah Goldman Sun May 20
I imagine my bad karma is one of those snowball boulders barreling down a mountain about to avalanche on me any day now...
brad dennison brad dennison Sat May 19
Ya... I'm glad I got there before he did! : )
Brandon Luhring Brandon Luhring Sat May 19
@brad_dennison - I bet he can put away some bacon & eggs!
brad dennison brad dennison Sat May 19
For breakfast... Bacon, eggs and a side of Shaq! http://t.co/itD70RXh
Phil Mowrey Phil Mowrey Sat May 19
“@leeclowsbeard: Failure hurts less than regret.”
Brandon Luhring Brandon Luhring Fri May 18
"It's not the strongest that survives, nor the most intelligent. It is the one that is the most adaptable to change." -Darwin #business
Brandon Luhring Brandon Luhring Fri May 18
These are fantastic portraits! http://t.co/GJQH6eAm
Merissa Tomlinson Merissa Tomlinson Fri May 18
" to do a common thing uncommonly well, brings success." -Heinz
Merissa Tomlinson Merissa Tomlinson Fri May 18
@JodieLynnMowrey @craft cute!
Jodie Lynn Mowrey Jodie Lynn Mowrey Fri May 18
RT @craft: 8-Bit Popup Cards: Kate at Mini-eco created these rad 8-bit popup cards that feature a Space Invader... http://t.co/iNH3GWMk
Sarah Goldman Sarah Goldman Fri May 18
"I hate the word self-esteem! Just the word itself sounds so victim-y already."
Sarah Goldman Sarah Goldman Fri May 18
I wish Diane von Fürstenberg was my grandma. (sorry grandma)
Phil Mowrey Phil Mowrey Thu May 17
Watch Peter Pan fly -- the Evansville Ballet in rehearsal. http://t.co/yTnH2VOZ
Jodie Lynn Mowrey Jodie Lynn Mowrey Thu May 17
I'm in Peter Pan, the ballet, this weekend. Check out this video on how they make the dancers fly. http://t.co/ztReo7WA
Brandon Luhring Brandon Luhring Thu May 17
RT @leeclowsbeard: Failure hurts less than regret.
Brandon Luhring Brandon Luhring Thu May 17
A nice and simple intro to the HTML5/JS Web Storage API from @sitepointdotcom : http://t.co/IWxr4DHH
Brandon Luhring Brandon Luhring Thu May 17
@philmowrey - just read it. It has more meat than most, but the FB articles are a dime a dozen now and half love them, half hate them.
Brandon Luhring Brandon Luhring Thu May 17
@brad_dennison - Jealous! I bet that concert rocked!
Phil Mowrey Phil Mowrey Thu May 17
Joy! Hannah and Raphael. http://t.co/tGhNNsQp
Phil Mowrey Phil Mowrey Thu May 17
@BrandonLuhring OK Brandon, I get it. But, I hope you read the GM Ford FB article. Or, was that one already the last straw for you?

What We're Feeding On

Student Spotlight: Ame

15 18 12 ame1

"Ame is sparkling juice drink from the UK, which takes pride in being the go-to non-alcoholic drink for special occasions.

Source: TheDieline.com - Package Design Blog
Posted on: 19 May 2012 | 11:00 am CST

Student Spotlight: HR Personal Business Products

15 18 12 rebecca

You've gotta love the creativity behind the original illustrations and design for HR by Rebecca Schefkind.

Source: TheDieline.com - Package Design Blog
Posted on: 19 May 2012 | 4:00 am CST

♥ / Wazala!™

A big thank you to Wazala! for yet again sponsoring another week of my RSS Feed. Wazala is a slick, minimal and beautiful looking ecommerce store and shopping cart that allows you to sell physical or digital goods such as fonts, photos or music. You can create a store in minutes, then add it to [...]

Source: swissmiss
Posted on: 18 May 2012 | 3:17 pm CST

Facebook's $38 IPO at End of First Day of Trading Worth ... $38


Facebook hovered near the initial public offering price in its trading debut, following a record IPO.


Source: Advertising Age - Latest News
Posted on: 18 May 2012 | 2:37 pm CST

Days After Quitting Facebook Ads, GM Swears Off the Super Bowl


Is General Motors making a point or acting under new pressures?


Source: Advertising Age - Latest News
Posted on: 18 May 2012 | 2:14 pm CST

Top 10 Twitter Trends of the Week: 'Little Monsters' Multiply and Pop Grips the Chart


Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week -- or any week.


Source: Advertising Age - Latest News
Posted on: 18 May 2012 | 12:52 pm CST

DraftFCB Wins SeaWorld Account


Source: Advertising Age - Latest News
Posted on: 18 May 2012 | 11:00 am CST

Friday Link Pack

(via inspivids) - Love these Anti Portraits - Pretzel Pool Float. Yup. - CardFlick makes Business Cards a thing of the past. Take them digital. YES! - Tali Sharot: The Optimism Bias - Wall mounted clips. - Push to add drama. - Pictory is showcasing the Phootcamp Application Self Portraits of the 2012 roster. - [...]

Source: swissmiss
Posted on: 18 May 2012 | 9:15 am CST

Ideapaint CLEAR

I am quite giddy over the announcement of Ideapaint Clear: With CLEAR, you can turn any surface into an Ideapaint wall. The new transparent top coat delivers dry erase functionality to smooth surfaces of any color. Apply directly over painted walls, or even wood, to create a seamless think-space that matches any décor. With CLEAR, [...]

Source: swissmiss
Posted on: 18 May 2012 | 9:14 am CST

Pickle Bottle Stopper

This Pickle Bottle Stopper made me smile. I believe in the world needing a good dose of silly.

Source: swissmiss
Posted on: 18 May 2012 | 9:14 am CST

Lega-lega

5 17 12 legalega

Package designs you should see 'While Trendy'. =)

Source: TheDieline.com - Package Design Blog
Posted on: 18 May 2012 | 9:00 am CST

Dandelion Chocolate

05_10_12_Dandelion.jpg

Dandelion Chocolate is a "bean to bar" chocolate factory that is currenly being built in San Francisco's Mission Disctrict. The move to start a chocolate factory came after many years of the owners experiementing with cocoa beans and a lifetime affinity for chocolate.

Source: TheDieline.com - Package Design Blog
Posted on: 18 May 2012 | 8:00 am CST

Style Calendar: Daniel Baer

London-based Swiss designer Daniel Baer has worked on an impressive array of print media—his creative direction of books, magazines and catalogs all feature beautiful typography and images put together in clear signature statements.

Source: Design Envy » Feed
Posted on: 18 May 2012 | 6:00 am CST

Mapa De Viaje / Travel Map: Hernán Paganini

Buenos Aires based artist and design lecturer Hernán Paganini creates collages and installations.

Source: Design Envy » Feed
Posted on: 17 May 2012 | 6:00 am CST

Metamorphosis: Natalie Wood

Something Else by Natalie Wood is an Australian clothing brand.

Source: Design Envy » Feed
Posted on: 16 May 2012 | 6:00 am CST

Collage - X: Jorge De La Garza

Mexican artist Jorge De La Garza uses carefully selected found images from secondhand books to create his memorable collages. These are images from his latest collage series: Collage - X.

Source: Design Envy » Feed
Posted on: 15 May 2012 | 6:00 am CST

olympics

olympics

Source: Phil Mowrey
Posted on: 11 May 2012 | 12:01 pm CST

Olympics

Olympics

Source: Phil Mowrey
Posted on: 11 May 2012 | 11:59 am CST

Computer Idea: Olymp

Computer Idea: Olympic Poster Designs

Source: Phil Mowrey
Posted on: 11 May 2012 | 11:57 am CST

words to remember

words to remember

Source: Phil Mowrey
Posted on: 23 Apr 2012 | 2:34 am CST