Fresh Stuff
Realize there’s an idea about you…
You’re a marketer in a new space. You’re getting your bearings. And you want a crowd. You’ll learn what other marketers do to attract crowds. You’ll want to be the best at doing it. Don’t be. Be the only one that does what you do. Realize there’s an idea about you, only you, that others want to follow.
View in PortfolioEvery day, you go new places.™
Atlas Van Lines greeted 400 guests in April at the annual Atlas Forum in Chicago by introducing the new “Go New Places” video and commercial. “You’ve got it in you to go new places. So do we, we go there every day,” says the video. Because Atlas is among the world’s best at helping people go new places, every day is moving day for Atlas.
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Bear Archery. Reposition a legendary brand.
The first new Bear communications reinforced to the audience that 1) Bear was not “about the hype and high cost,” and that 2) with Bear you received “performance above price.” Both statements are still true of Bear. By 2012, the company’s industry leading product development has made Bear a sought after product at any price point.
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Goalrilla. THE POWER TO CHANGE YOUR GAME.™
Goalrilla, differentiated as the Toughest Basketball Systems On The Planet,™ offered an authentic basketball experience in the driveway. The objective, and challenge, was to communicate the paradigm extension from providing an authentic basketball experience to showing Goalrilla as a source of expertise and tough equipment in several sports categories, including basketball.
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Atlas Van Lines Convention App
DBD helped Atlas in 2012 by putting all of the information about the Atlas Convention in an app for Apple and Android devices.
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Atlas. Go New Places.™
In January of 2011, new Atlas Van Lines President Jack Griffin realized a need to revitalize the brand. It was time to tell corporate and individual audiences a positive message about Atlas, and about possible return of the entire household goods moving industry.
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The STEP®
The STEP® created an entire sub-category of aerobicizing. The product was first created during the 80’s, and it held on to its teal and purple branding for a long “Miami-Vice” time.
View in PortfolioDBD Twitter-verse
Phil Mowrey
Sat May 18
Phil Mowrey
Fri May 17
Brandon Luhring
Thu May 16
DBD Advertising
Tue May 07
Brandon Luhring
Fri May 03
DBD Advertising
Thu May 02
DBD Advertising
Thu May 02
Jill Schuler
Thu May 02
Jill Schuler
Thu May 02
Phil Mowrey
Sun Apr 28
Brandon Luhring
Wed Apr 24
Jill Schuler
Tue Apr 23
What We're Feeding On
Type Designers
Source: swissmiss
Posted on: 22 May 2013 | 7:36 pm CST
Excel Spreadsheet Art
Source: swissmiss
Posted on: 22 May 2013 | 7:24 pm CST
Studiomates Scuttlebutt
Source: swissmiss
Posted on: 22 May 2013 | 7:00 pm CST
DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It
DraftFCB is doubling down on its new Los Angeles office, naming longtime Yum Brands account lead Rahul Roy as managing director of the agency.
Mr. Roy, who has significant ties to key creative clients KFC and Taco Bell, is tasked with revamping DraftFCB's Southern California operations with Eric Springer -- who is an alum of Deutsch Los Angeles and indie agency Pitch. Mr. Springer was named chief creative officer at DraftFCB Orange County in December. Mr. Roy and Mr. Springer will report to Michael Fassnacht, president of the agency's Chicago office.
The actions signal a move on behalf of the agency to better service its key Taco Bell client, as well as grow its client roster on the west coast. DraftFCB in recent months started moving the majority of its Orange County operations to Los Angeles, where the agency's Taco Bell account is managed. The agency's Orange County office will now effectively operate as a service office due to its proximity to Taco Bell's headquarters, and not one that seeks its own clients.
Source: Advertising Age - Latest News
Posted on: 22 May 2013 | 2:50 pm CST
What One Agency Exec Learned from Judging a Reality Show
Jimmy Smith -- the head of Amusement Park Entertainment and former TBWA creative -- has spent a considerable amount of time behind the camera on branded content projects like Gatorade's "Replay" and Nike's "Battlegrounds." He recently traded places, making his TV debut as a reality-show judge. Every Wednesday night, Mr. Smith appears on VH1's new series "Model Employee," in which women fashion models vie to become spokesmodel for Las Vegas' Mandalay Bay Resort and Casino. Here, he shares some reality-TV secrets, and what it's like to be caught -- temporarily -- in the Hollywood glare.
1. In the ad world, concept is king. In the TV world, Nielsen is king.
If you're a dope ad creative, you believe the recipe for a smash hit is a big idea that's executed to perfection. If it's been done before, you kill it. But if you're a reality TV show creative, there's a powerful force pushing you towards what's tried and true. It's called Nielsen. Whatever brotha Nielsen says is gospel. So if it worked once, you'd better do it again and again until the wheels fall off. Often, I sympathized with Madwood Media's Michael Flutie, EVP/creator of "Model Employee." He had a vision for his show (which I can't elaborate on because it'll reveal what's going to happen in the show) but sometimes it seemed like his vision was falling prey to brotha Nielsen.
Source: Advertising Age - Latest News
Posted on: 22 May 2013 | 2:15 pm CST
Give Your Jobless Millennial an Edge With a Free Yearly Sub to Businessweek
Are These the 10 New TV Comedies Most Likely to Succeed?
Yesterday we told you which new dramas were most intriguing users of TVGuide.com's Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc. Today we've got comedies for you.
We're interested in Watchlist because of its predictive powers; the Watchlist community (with more than 1.1 million people signed up, according to TVGuide.com, up from half a million when we first wrote about it) serves as a massive focus group of informed and committed TV viewers. If Watchlisters are excited about a show, that, historically speaking, has typically translated into respectable viewership.
The chart shown here lists the 10 most-added new comedies announced during the upfronts. As TVGuide.com Editor-in-Chief Mickey O'Connor explained yesterday, "Before viewers are able to learn every nuance of every new show, they latch on to the familiar -- whether it be an actor, the source material or even the production company. That's what we're seeing at this stage of the game on the list of new fall shows most added to Watchlists."
Source: Advertising Age - Latest News
Posted on: 22 May 2013 | 12:30 pm CST
Papercraft Finalists Announced: We Need Your Help!
The Dieline Package Design Conference 2013 is about elevating package design as an industry, and elevating the package designer’s role in the marketing mix. It’s about pushing yourself to become a better package designer, elevating your craft, finding your inspiration, and learning the tools you need to elevate your career.
Many people entered The Dieline Papercraft Challenge to challenge themselves, their craft, creativity, and originality.
Now, we need your help to select the winner! The project that receives that most Facebook likes or Twitter shares will be declared the winner, and will join The Dieline Package Design Conference in San Francisco!
View The Finalists!
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Source: TheDieline.com - Package Design Blog
Posted on: 22 May 2013 | 8:00 am CST
The Silent History App
While online and tablet publications continue to proliferate at an almost infinite clip, very few of them have taken full advantage of the medium. However many bells and whistles that locate the design exclusively on the tablet, the overall experience still derives from a fixed, print model. The Silent History gleefully abandons this approach and, in the process, creates a whole new (and well-designed) reading experience.
Source: Design Envy » Feed
Posted on: 22 May 2013 | 7:57 am CST
Wiener Honig
Wiener Honig is a Vienna based brand specialized in producing organic honey. It was founded by two friends who missed their favorite honey while they where working abroad. Originally they started out with two varieties, now stocking over a dozen. Ranging from ”Apfelstrudel“ to honey with poppyseed. The idea was to create a design that highlights the beauty of the product. The simple package displays the different colors and textures of the varieties. The honey speaks for itself. The project included packaging as well as screen design.
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Source: TheDieline.com - Package Design Blog
Posted on: 22 May 2013 | 7:30 am CST
Anchor Up
"The Cocktail Anchor was created and designed after a Super Storm Sandy, flooded-out Hoboken resident. For every anchor shaker set sold this summer, 10% of profits will go to Rebuild Hoboken. Anchor-Up is a response in to help rebuild the coastal community by building upon small luxuries in toasting celebrations throughout this summer." We love the idea behind using a shaker as a packaging devise and let the anchors themselves show through with their vibrant colors, under the tag line, "It’s the Summer to rebuild. Anchor-Up."
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Source: TheDieline.com - Package Design Blog
Posted on: 22 May 2013 | 7:00 am CST
Jonathan Adler Muse Collection, Salt and Pepper Shakers
Jonathan Adler's Studio in SOHO updated thier Mr. & Mrs. Muse Salt & Pepper Shakers for modern families. We love the colors chosen for each set of shakers to include a Mr. & Mr. and Mrs. & Mrs. set. The typography looks simple, yet elegant. You can definitely see the attention to detail the designers put into the type - note how the full stop lined up with the shoulder of the " r ". Check out the rest of the collection, Mrs & Mrs set and the orginal Mr. & Mrs. collection after the jump!
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Source: TheDieline.com - Package Design Blog
Posted on: 22 May 2013 | 6:30 am CST
Loose Leaf: Manual
I’m instantly jealous of any designer who manages to launch a publication. Where does he or she find the time? The jealousy is only compounded when that designer manages to get more than one issue out the door. What distinguishes San Francisco-based Manual’s Loose Leaf project (now on its second issue) is that it’s actually a revolving art exhibition you hang on your wall.
Source: Design Envy » Feed
Posted on: 21 May 2013 | 9:06 am CST
book packaging: McSweeney’s
Print is dying. Print is dead. The publishing business is toast. I can’t believe you don’t have a Kindle/iPad. Isn’t that bag too heavy with a hardcover book in it?
Common refrains these days, especially here in the tech innovation center of the world: the Bay Area. And, wonderfully, the cool cats at McSweeney’s just keep on ignoring these doomsayers, continuing to produce printed matter that rarely disappoints those of us who still relish a reading experience that doesn’t require a charger. That McSweeney’s does this is probably not news to most of you. I was surprised, then, that their packaging design (with help from Jessica Hische) for Dave Eggers’ latest novel, A Hologram for the King, wasn’t fawned over more in the press, design or otherwise.
Source: Design Envy » Feed
Posted on: 21 May 2013 | 8:56 am CST
Paper Forms: Li Hongbo
Source: Design Envy » Feed
Posted on: 17 May 2013 | 9:52 am CST
Newest family additi
Newest family addition. #boxer #dog #whitedog
Source: Phil Mowrey
Posted on: 5 May 2013 | 6:27 am CST
