Fresh Stuff
Commercial: Atlas. Go New Places.™
Atlas Van Lines greeted 400 guests in April at the annual Atlas Forum in Chicago by introducing the new “Go New Places” video and commercial. “You’ve got it in you to go new places. So do we, we go there every day,” says the video. Because Atlas is among the world’s best at helping people go new places, every day is moving day for Atlas.
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Bear Archery. Reposition a legendary brand.
The first new Bear communications reinforced to the audience that 1) Bear was not “about the hype and high cost,” and that 2) with Bear you received “performance above price.” Both statements are still true of Bear. By 2012, the company’s industry leading product development has made Bear a sought after product at any price point.
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Goalrilla. THE POWER TO CHANGE YOUR GAME.™
Goalrilla, differentiated as the Toughest Basketball Systems On The Planet,™ offered an authentic basketball experience in the driveway. The objective, and challenge, was to communicate the paradigm extension from providing an authentic basketball experience to showing Goalrilla as a source of expertise and tough equipment in several sports categories, including basketball.
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Atlas. Go New Places.™
In January of 2011, new Atlas Van Lines President Jack Griffin realized a need to revitalize the brand. It was time to tell corporate and individual audiences a positive message about Atlas, and about possible return of the entire household goods moving industry.
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