Fresh Stuff

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Verbatim® and DBD get wild.

DBD and Verbatim got together in 2011 to develop a new campaign promoting Verbatim’s newest innovations. The campaign kicked off at CES 2011 in Las Vegas with Verbatim sporting the new campaign in their booth on the show floor. With CES 2011 in the rearview, Verbatim and DBD got busy creating a series of “wild” print ads to support Verbatim’s latest technology offerings.

Goalrilla and DBD head into new territory.

After Goalrilla staked their claim as the top tier basketball system in North America, they set their sights on sports training. Goalrilla tapped DBD as the agency to help expand their reign into this new territory. Over the past few months, DBD and Goalrilla worked together to launch the new G-Trainer with brand extensions online.

Atlas and DBD go new places.

Atlas got together with 650 of some of its closest friends in November of 2011 to announce its newest campaign. Campaign development began in February of 2011 with a spark from new Atlas President and COO Jack Griffin. Atlas Vice President of Marketing Ryan McConnell rolled out the new direction to Atlas stakeholders during the annual Atlas convention in Marco Island, Florida. Stay tuned for more looks at this new campaign.

Stiga® leads the world in table tennis.

In 2011, Stiga and DBD created new in-store environments to support the newest Stiga tables and accessories – the world’s leading line of table tennis products. This is not the table tennis you grew up with. Rackets can retail for as much as $79 at big box stores.

Price it, Track it, Move it…there’s an App for it.

Atlas and DBD have published the moving industry’s leading service supplier publication since 1989. The latest issue reveals the technological advancements from Atlas, including moveAtlas™, an app that lets you price a move, initiate service, and track the move…all from the palm of your hand.

Atlas. Where are you moving?

Atlas and DBD launched the moving industry’s first instant online quote in 2010. On-going SEO efforts and online ads make the site one of the most highly visited sites in the moving category. On-site navigation makes the site a highly-converting tool to ensure that customer inquiries get to the right Atlas personnel quickly.

A walk in the woods.

Bear Archery, DBD and videographer David Bean spent the day in the Tennessee woods, a couple days in the edit suite, and a day at the soundstage with the Nashville band Salient to create the video teaser and spots for Bear Archery’s new Carnage Bow in late 2010.

Every day is a great day in Woodplay.®

One of North America’s leading specialty swing set companies hangs out with DBD every September to prepare for the next year’s line. In 2011, nearly 60 new sets were added to the Woodplay lineup. All new sets were photographed and placed online and in a print catalog by the January launch date.

The Bear Archery logo is cast and polished.

DBD first worked with Bear Archery to develop a new logo for the historic company in 2005. In 2011, both Bear and DBD thought the famous company mark should take another small leap to acknowledge the legendary company’s heritage and new growth in the last decade. The Bear Archery shield was built with 3D modeling, and is already in use online and with new product.

Bear and DBD effort leads to Anarchy.™

Bear Archery is the most legendary manufacturer in the hunting and archery industry with a legion of loyal followers and users of Bear product. When Bear introduced its new bow in October of 2011, the company asked its audience to rise up and join Bear to discover the greatest bow the company has ever built. There’s never been a bow company like Bear, and never a bow like the Anarchy. DBD was proud to help the new launch with web, motion and a branding refresh.

Outdoor sports: smart shoppers want smart websites.

Bear Archery and Trophy Ridge enjoy a loyal customer following, but their customers are smart comparison shoppers. The competitive archery industry demands smart sites that lay out the product and keep the branding alive.

DBD and photographer David Bean get addicted.

When DBD was asked to develop the 2011 Nashville Addy Awards promotional materials, the crew at DBD decided to take the theme into a very dark place. DBD wanted to show how many of us in the advertising world get “addicted” to our industry – despite its dangerous side effects. Together with photographer David Bean, DBD developed a series of 5 photos that depicted the toll that advertising can sometimes take on its most passionate practitioners.

Animation from Warsaw, Poland to McCutchanville, Indiana.

DBD uses outstanding partners for photography, film/videography and animation (to name only a partial set partner suppliers). The motion and audio spot for The Trophy Ridge Whisker Biscuit allowed us to try a new partner in Warsaw, Poland. Final editing and audio was done in the States in North Carolina and Indiana. Meanwhile in McCutchanville, Indiana, DBD partners built animations for Atlas Van Lines and Bear Archery.

Wireless mice have mobility.

Verbatim and DBD created banner ads for the company’s latest wireless mice in 2011. There were several audiences, and several copy angles. The minimal ads created maximum click-through rates.

Souvenirs from 2011 Nashville Addy Awards.

The DBD crew has attended the Nashville Addy Awards ceremony for the past two years. In 2010 and 2011 we were fortunate enough to walk away with a few souvenirs. In 2011, DBD earned recognition for work with Goalrilla and Bear Archery. DBD also received an award for work in helping to raise money for Nashville flood victims. Additionally, DBD took home the coveted “Envy” award.

DBD Twitter-verse

David Wright Sat Jan 28

Icemen Game. 1/27/12 http://t.co/sFv2e1Iw

brad dennison Sat Jan 28

Nashville trash logo - not bad. http://t.co/iYU2Tc8W

Brandon Luhring Fri Jan 27

I find OSX Lion's "This file is locked because you haven't made any changes to it recently." to be a very odd thing.

Brandon Luhring Fri Jan 27

"Super Wi-Fi is the greatest thing since penicillin" : http://t.co/lNuqsdvM

Tom Johnson Fri Jan 27

“@COPIOUSagency: HipsterIpsum is *SO* over. Using Samuel L. Ipsum from now on: http://t.co/LneChaXn This is awesome. Love it.

Sarah Goldman Fri Jan 27

Sometimes I think we still live on the very famous island of Madhead. Prints from The Mirror of Folly http://t.co/nCApcCvN via @BibliOdyssey

Merissa Tomlinson Fri Jan 27

Just got the official word. The husband is headed to Japan for 10 days.

Merissa Tomlinson Fri Jan 27

Ok. I miss pinterest and would probably be on it more if they had an android app. However, I'm making inspirations of my own! :-)

Merissa Tomlinson Fri Jan 27

Wow! Little Rhea's is hoppin this morning. Keep your fingers crossed that TJ's diagnosis is a simple, cheap fix!

Sarah Goldman Fri Jan 27

Love tonight's project runway episode starring miss piggy. I mean finally.

Sarah Goldman Fri Jan 27

Katherine Heigl's attempt at a Jersey accent is atrocious. #grenade

Phil Mowrey Fri Jan 27

Maze metropolis http://t.co/mecntkLM

Phil Mowrey Fri Jan 27

cubic type http://t.co/sDZFW1JP

David Wright Thu Jan 26

Q: how much caffeine is too much? A: I could use more. #bloodtypecaffeine http://t.co/iJJx70Tv

Sarah Goldman Thu Jan 26

I wish life was more like a Neal Stephenson novel! Wait, who am I kidding I can't even play GoldenEye for 10 min without getting car sick...

Sarah Goldman Thu Jan 26

"nobody wants two clicks when they think they're getting one." @mattbreivogel

Matt Breivogel Wed Jan 25

Why is Air Supply trying to make me cry right now. #imnotalloutoflove #thugsdontcry

What We're Feeding On

Darth Vader Battles Chris Pratt in Xbox Promo

To promote the new Xbox Kinect Star Wars game, AKQA released a viral video that sees Chris Pratt taking over Obi-Wan Kenobi's role for his epic battle against Darth Vader.

Source: Advertising Age - Latest News
Posted on: 27 Jan 2012 | 3:58 pm CST

PETA, Anjelica Huston Go After CareerBuilder for Chimp Ad

Anjelica Huston, writing on behalf of People for the Ethical Treatment of Animals, has fired off a letter to CareerBuilder CEO Matt Ferguson asking the company to cease use of the great apes in advertising

Source: Advertising Age - Latest News
Posted on: 27 Jan 2012 | 3:53 pm CST

To All NYC Gift Fair Buyers…

Here’s a shout-out to all buyers currently in town for the NYC Gift Fair: Team Tattly unfortunately does not have a booth *but* we would like to invite you to our “Tattly Showroom” in DUMBO if you’re interested in carrying Tattly. We just started selling wholesale and are looking forward to being in many designy [...]

Source: swissmiss
Posted on: 27 Jan 2012 | 3:47 pm CST

Shops Begin the Year With Layoffs

MDC Partners' CP&B and Publicis Groupe's Saatchi & Saatchi, New York, this week let go just under 5% of its staff, while WPP Group's Ogilvy earlier in the month laid off 60 people out of its overall staff of 2,000. What does this mean for the industry?

Source: Advertising Age - Latest News
Posted on: 27 Jan 2012 | 3:34 pm CST

Inside B&H conveyor system…

If you are a photo buff then you most probably know about the mothership of all photo stores, B&H, here in NYC. The most fascinating part of B&H has always been their conveyor system. Let’s say you decided to buy a new lens, you’re on the third floor, they’ll put that lens into a basket [...]

Source: swissmiss
Posted on: 27 Jan 2012 | 2:26 pm CST

Bertucci's Hires SapientNitro as Part of Overhaul of the Restaurant Brand

"We were looking for an agency that could help us figure out the next generation of customers," Skip Weldon, senior VP-marketing at Bertucci's, told Ad Age.

Source: Advertising Age - Latest News
Posted on: 27 Jan 2012 | 1:10 pm CST

Vegan Recipes on Punchfork

Punchfork is my go-to-site when I need some cooking inspiration. If you haven’t already, I’d recommend you download their app. And, vegan folks rejoice, they just added a Vegan Category.

Source: swissmiss
Posted on: 27 Jan 2012 | 10:25 am CST

CRIT*: Half n’ Half

Richard Baird will be contributing to The Dieline to cultivate our next Opinion Series: CRIT* tell us how you really feel. This Designer & Blogger will share a critique on packaging that merits discussion in addition to the weekly post that receives the most traffic. Read about Richard and check out his first CRIT* below. Be sure to come back (at least) every Tuesday to read Richard's CRIT* on the top post of the week!

Source: TheDieline.com - Package Design Blog
Posted on: 27 Jan 2012 | 10:05 am CST

Chocolates With Attitude

Brandpersonality & Chocolate in one product.

Source: TheDieline.com - Package Design Blog
Posted on: 27 Jan 2012 | 10:00 am CST

Pompadour Numerals: Andy Mangold

When I first saw Andy Mangold’s Pompadour Numerals, I smirked. Then I smiled, and eventually, I laughed. It’s undoubtedly a beautiful font, but more than that, it’s fun.

Source: Design Envy » Feed
Posted on: 27 Jan 2012 | 10:00 am CST

Mleko i Miód

We absolutely adore this packaging and the extra effort that was put into the product/packaging photo shoot. Simply gorgeous.

Source: TheDieline.com - Package Design Blog
Posted on: 27 Jan 2012 | 10:00 am CST

Canteen Tequila

"The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline.

Source: TheDieline.com - Package Design Blog
Posted on: 27 Jan 2012 | 9:00 am CST

Maze metropolis

Source: Phil Mowrey
Posted on: 27 Jan 2012 | 5:31 am CST

cubic type

Source: Phil Mowrey
Posted on: 27 Jan 2012 | 5:30 am CST

type

Source: Phil Mowrey
Posted on: 27 Jan 2012 | 5:29 am CST

A fold

Thanks to the above graphic and this post over on brain pickings I will never look at a simple fold the same way again. Same goes for an ant.

Source: swissmiss
Posted on: 27 Jan 2012 | 5:25 am CST

Mattebox: Ben Syverson

I used to be a simple man when it came to iPhonography, typically shooting with the default camera app. Then Ben Syverson came along and introduced Mattebox. I’m still a simple man, but now with a much better camera app.

Source: Design Envy » Feed
Posted on: 26 Jan 2012 | 10:00 am CST

Elevation Dock: Casey Hopkins

I love when someone introduces a solution to a problem extremely late to the game, but theirs is so well designed that it makes the rest look like a joke. That’s exactly what Casey Hopkins did with his Elevation Dock, which reached its Kickstarter goal in a record 24 hours.

Source: Design Envy » Feed
Posted on: 25 Jan 2012 | 10:00 am CST

Compressed: Kim Pimmel

Compressed is an ongoing film series by Kim Pimmel that will blow your mind. At first, you’d think it’s just an animation rendered in a 3D program, but you couldn’t be more wrong.

Source: Design Envy » Feed
Posted on: 24 Jan 2012 | 10:00 am CST

Dancing

Source: Phil Mowrey
Posted on: 16 Jan 2012 | 5:54 am CST