Fresh Stuff
Realize there’s an idea about you…
You’re a marketer in a new space. You’re getting your bearings. And you want a crowd. You’ll learn what other marketers do to attract crowds. You’ll want to be the best at doing it. Don’t be. Be the only one that does what you do. Realize there’s an idea about you, only you, that others want to follow.
View in PortfolioEvery day, you go new places.™
Atlas Van Lines greeted 400 guests in April at the annual Atlas Forum in Chicago by introducing the new “Go New Places” video and commercial. “You’ve got it in you to go new places. So do we, we go there every day,” says the video. Because Atlas is among the world’s best at helping people go new places, every day is moving day for Atlas.
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Bear Archery. Reposition a legendary brand.
The first new Bear communications reinforced to the audience that 1) Bear was not “about the hype and high cost,” and that 2) with Bear you received “performance above price.” Both statements are still true of Bear. By 2012, the company’s industry leading product development has made Bear a sought after product at any price point.
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Goalrilla. THE POWER TO CHANGE YOUR GAME.™
Goalrilla, differentiated as the Toughest Basketball Systems On The Planet,™ offered an authentic basketball experience in the driveway. The objective, and challenge, was to communicate the paradigm extension from providing an authentic basketball experience to showing Goalrilla as a source of expertise and tough equipment in several sports categories, including basketball.
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Atlas Van Lines Convention App
DBD helped Atlas in 2012 by putting all of the information about the Atlas Convention in an app for Apple and Android devices.
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Atlas. Go New Places.™
In January of 2011, new Atlas Van Lines President Jack Griffin realized a need to revitalize the brand. It was time to tell corporate and individual audiences a positive message about Atlas, and about possible return of the entire household goods moving industry.
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The STEP®
The STEP® created an entire sub-category of aerobicizing. The product was first created during the 80’s, and it held on to its teal and purple branding for a long “Miami-Vice” time.
View in PortfolioDBD Twitter-verse
David Wright
Thu May 23
David Wright
Thu May 23
Phil Mowrey
Sat May 18
Phil Mowrey
Fri May 17
Brandon Luhring
Thu May 16
DBD Advertising
Tue May 07
Brandon Luhring
Fri May 03
DBD Advertising
Thu May 02
DBD Advertising
Thu May 02
Jill Schuler
Thu May 02
Jill Schuler
Thu May 02
Phil Mowrey
Sun Apr 28
What We're Feeding On
Zen Bedroom
Source: swissmiss
Posted on: 23 May 2013 | 7:23 pm CST
Dymaxion House (1946)
Source: swissmiss
Posted on: 23 May 2013 | 6:53 pm CST
Ad Age Archives: A.G. Lafley Talks Secret to P&G's Success
What to expect from A.G. Lafley as he retakes the reins of the world's largest advertiser?
A year ago, on the day of his induction into the American Advertising Federation's Hall of Fame, Mr. Lafley was interviewed by Ad Age Editor-in-Chief Rance Crain. He shared his insights on how the company sought to slow things down, focus on the fundamentals and simplify itself. Under Mr. Lafley, P&G's sales and more than doubled its billion-dollar brands to 23 from 10.
Advertising Age Player
Source: Advertising Age - Latest News
Posted on: 23 May 2013 | 5:39 pm CST
Bob McDonald Steps Down As P&G CEO, Replaced By A.G. Lafley
Bob McDonald has stepped down as chairman-CEO of Procter & Gamble Co. to be replaced by his predecessor, A.G. Lafley. Mr. McDonald, in less than four years on the job, saw the company lose ground to key rivals and weather heavy investor criticism.
Despite investor pressure, the timing of the move, which is effective June 30, came as a surprise. Mr. McDonald and Chief Financial Officer Jon Moeller had been pointing to momentum behind the company's nearly year-old turnaround plan, most recently at a Goldman Sachs investor conference last week. While down from recent highs, the company's stock was still up 26% on the year, just behind the S&P 500.
Mr. McDonald, 59, was scheduled to speak at a P&G alumni reunion in Geneva, Switzerland, on Saturday. In an odd parallel, Mr. Lafley made an appearance at a P&G alumni reunion days after he took charge of the company for the first time, in 2000.
Source: Advertising Age - Latest News
Posted on: 23 May 2013 | 5:16 pm CST
Mondelez Shifts Halls Creative Work to Wieden & Kennedy
Mondelez International has shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its relationship with JWT.
“JWT will no longer be the global agency of record moving forward,” a Mondelez spokeswoman confirmed Thursday in an email. “We informed JWT that we were moving the European Halls business to W&K, effective immediately. When we did so, we also shared that our future plans were to also move the remainder of the Halls global business.”
The WPP agency was terminated Tuesday in its London office. After being asked to work on Halls in other markets despite the eventual move of the entire account before the end of 2013, JWT resigned the rest of the business. It's the latest indicator of the expanding divide between the marketer and agency, and spells the end of JWT's 40-year relationship with Cadbury brands, which joined the Mondelez portfolio back in 2009. JWT recently lost the Philadelphia cream cheese account in Europe to BBH, and it is defending its Jacobs coffee account in Europe in a review. Those accounts represent combined revenue of between $5 million and $10 million to JWT.
Source: Advertising Age - Latest News
Posted on: 23 May 2013 | 3:30 pm CST
Google Faces Antitrust Probe Over Dominance In Online Display Ads
Google is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.
The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the preliminary stages and may not expand into a larger probe, said the people, who asked not to be named because the matter hasn’t been made public.
FTC investigators are examining whether Google is using its position in U.S. display ads -- a $17.7 billion industry that includes the sale of banner ads on websites -- to push companies to use more of its other services, a practice that can be illegal under antitrust laws, the people said. Google has been drawing regulatory scrutiny around the world as it bolsters its market share of digital advertising.
Source: Advertising Age - Latest News
Posted on: 23 May 2013 | 3:29 pm CST
Introducing The Papercraft Challenge Finalists
It’s all about elevating package design as an industry, and elevating the package designer’s role in the marketing mix. It’s about pushing yourself to become a better package designer, elevating your craft, finding your inspiration, and learning the tools you need to elevate your career.
Many people entered The Dieline Papercraft Challenge to challenge themselves, their craft, creativity, and originality. Below are the finalists selected by The Dieline.
Voting will end on Wednesday, May 29, 2013.
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Source: TheDieline.com - Package Design Blog
Posted on: 23 May 2013 | 1:00 pm CST
Strong, Nutrition Supplements
"Pearlfisher has created the brand strategy, naming, identity, packaging, retail and digital communications for Strong, a range of high quality complex nutrients. Strong is made from the freshest and highest grade of ingredients, developed to target health and beauty at a cellular level, for a stronger, more vibrant and younger body."
The studio's objective was to create a brand that could stand out in the crowded and functional supplement market, celebrate the idea of ‘beauty from within’ and bring to life the end benefits in a unique and emotional way - taking inspiration straight from nature. Pearlfisher commissioned a series of illustrations (by Andy Lyons, Handsome Frank) that bring to life the product benefits through the hidden strengths of animals.
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Source: TheDieline.com - Package Design Blog
Posted on: 23 May 2013 | 1:00 pm CST
Pop-Up Magazine
Pop-Up Magazine is hands down the coolest publication in circulation right now. It has featured work from a staggeringly wide range of writers, photographers, illustrators, documentary filmmakers, performers, radio producers and creative groups including Alice Walker, Pixar, Roman Mars, Michael Pollan, Alex Gibney, David Maisel, Rebecca Solnit, Mary Roach, Yiyun Li, Richard Misrach, Sam Green, Wendy MacNaughton, Nicholas Felton and even Beck. But you can’t buy a copy or a subscription, nor can I show you any sample spreads. Pop-Up is not a printed publication or an app on your iPad. It’s a magazine performed live on stage.
Source: Design Envy » Feed
Posted on: 23 May 2013 | 7:52 am CST
Vogue Limited Edition Box
Vogue gets Jamie Mitchell to design a stunning Vogue Limited Edition Box. Only 100 editions were made and given to selected readers.
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Source: TheDieline.com - Package Design Blog
Posted on: 23 May 2013 | 7:30 am CST
Before & After: Toddino's Cuore di Felicitá
Package re-design for Toddino's Cuore di Felicitá range by Brandlab is a total rehash of the packaging. Brandlab eliminated the unappealing product photo, and dated type face all together and oppted for a hand illustrated type treatment. The delicate lines formed a heart around the type, givies the design an extra touch of elegance and romantic feel. Jewal tone purple and pink compliments the browns and gold.
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Source: TheDieline.com - Package Design Blog
Posted on: 23 May 2013 | 7:01 am CST
Arianna Huffington on Redefining Success
Source: swissmiss
Posted on: 23 May 2013 | 3:02 am CST
Telecast
Source: swissmiss
Posted on: 22 May 2013 | 8:14 pm CST
The Silent History App
While online and tablet publications continue to proliferate at an almost infinite clip, very few of them have taken full advantage of the medium. However many bells and whistles that locate the design exclusively on the tablet, the overall experience still derives from a fixed, print model. The Silent History gleefully abandons this approach and, in the process, creates a whole new (and well-designed) reading experience.
Source: Design Envy » Feed
Posted on: 22 May 2013 | 7:57 am CST
Loose Leaf: Manual
I’m instantly jealous of any designer who manages to launch a publication. Where does he or she find the time? The jealousy is only compounded when that designer manages to get more than one issue out the door. What distinguishes San Francisco-based Manual’s Loose Leaf project (now on its second issue) is that it’s actually a revolving art exhibition you hang on your wall.
Source: Design Envy » Feed
Posted on: 21 May 2013 | 9:06 am CST
book packaging: McSweeney’s
Print is dying. Print is dead. The publishing business is toast. I can’t believe you don’t have a Kindle/iPad. Isn’t that bag too heavy with a hardcover book in it?
Common refrains these days, especially here in the tech innovation center of the world: the Bay Area. And, wonderfully, the cool cats at McSweeney’s just keep on ignoring these doomsayers, continuing to produce printed matter that rarely disappoints those of us who still relish a reading experience that doesn’t require a charger. That McSweeney’s does this is probably not news to most of you. I was surprised, then, that their packaging design (with help from Jessica Hische) for Dave Eggers’ latest novel, A Hologram for the King, wasn’t fawned over more in the press, design or otherwise.
Source: Design Envy » Feed
Posted on: 21 May 2013 | 8:56 am CST
Newest family additi
Newest family addition. #boxer #dog #whitedog
Source: Phil Mowrey
Posted on: 5 May 2013 | 6:27 am CST
