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Monday November 14, 2011

How To Run In Warren Buffett’s Circle.

Warren Buffett calls it, “The Circle of Competence.” It’s not a select ring of financial hotshots he surrounds himself with, or a chummy roundtable of fellow billionaires. Warren Buffett’s “Circle of Competence” is an invisible line he’s drawn around himself as a reminder to stay within the three areas he’s known as an expert:

  1. Money
  2. Business
  3. His Life

This simple act of self-restraint that keeps him focused and prevents him from dabbling all over the place has sweetened his pot tremendously.  Especially for his Dairy Queen (DQ) brand in the Quick Service Restaurant (QSR) arena.

Buffett’s Berkshire Hathaway is the parent company of Dairy Queen.

He gives his internal DQ marketing team and ad agency, Grey New York, complete…

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Wednesday October 26, 2011

Rockin’ Out in Nashville

DBD got together last Friday night for an impromptu party before Tom Johnson heads out for an extended sabbatical. Many from the Evansville office drove down to enjoy the party, table tennis, and darts. Photographer David Bean hosted us at his Westlight Studio.

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Sunday October 23, 2011

Stiga® leads the world in table tennis.

In 2011, Stiga and DBD created new in-store environments to support the newest Stiga tables and accessories – the world’s leading line of table tennis products. This is not the table tennis you grew up with. Rackets can retail for as much as $79 at big box stores.

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Sunday October 23, 2011

Atlas and DBD go new places.

Atlas got together with 650 of some of its closest friends in November of 2011 to announce its newest campaign. Campaign development began in February of 2011 with a spark from new Atlas President and COO Jack Griffin.  Atlas Vice President of Marketing Ryan McConnell rolled out the new direction to Atlas stakeholders during the annual Atlas convention in Marco Island, Florida. Stay tuned for more looks at this new campaign.

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