Every day, you go new places. Sometimes it’s only small changes in how you do things. Sometimes it means actually moving your things to whole new town. Regardless of how large or small the move, it can be a big leap from where you are now. Atlas knows this. The company is among the world’s best at helping people go new places.
In early 2012, Zume Games launched a one-of-a-kind set of outdoor games for children, families and tailgaters. DBD assisted early in the process with positioning and in-product branding. Concepts for durable packaging with shelf-talking over wraps followed. Final packaging materials were completed along with photography and video before the product launch date.
Atlas Van Lines, as part of Atlas World Group, is a leading supplier of moving services to individuals and corporations. The industry is made of hundreds of suppliers, with five major traditional van line competitors. Atlas ranks second among the top five van lines. Atlas is known in the industry for having high quality services, and is favored by corporations for relocating employees. In January of 2011, new Atlas Van Lines President Jack Griffin realized a need to revitalize the brand. While Atlas is differentiated among van lines, the entire industry had taken a particular beating – as a direct result of the housing crisis that was reached its greatest depths in 2007 through 2009. The industry was showing signs of recovery as 2011 began. Atlas was particularly strong. It was time…
Unbelievable, another twelve months have passed, and it’s that time to reflect on the past year and look ahead to new opportunities.
DBD is grateful for the action-packed, challenging and strong 2011 activity. We experienced the highs and lows that come with the advertising business. We leave the year with great client partnerships. And we enter 2012 with continuing projects and programs on our plate that will take us even more new places.
In 2011, as great need persists, we continued the tradition of donating to the Salvation Army in lieu of sending gifts to clients and friends. The gift is labeled as “From the friends and clients of DBD.”
Our 2011 Holiday Card sports a comical image of Rudolph the Red-Nosed Reindeer, built…