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Our Process Is Built To Fail
A creative process without allowances and encouragement for mistakes is not a creative process. Some of the first creative attempts may appear clumsy and too far off the mark, but those very attempts are often the genesis of a disruptive concept that breaks the conventional wisdom. Approaching failure is part of the process, and is sometimes the only way to break through to a new place.
At DBD, our creative process is built to fail.
If we can get that surprise out in the open in the beginning of the process, there will be more nice surprises along the way.
Download: “The process is built to fail.”
0 commentsHow To Run In Warren Buffett’s Circle.
Warren Buffett calls it, “The Circle of Competence.” It’s not a select ring of financial hotshots he surrounds himself with, or a chummy roundtable of fellow billionaires. Warren Buffett’s “Circle of Competence” is an invisible line he’s drawn around himself as a reminder to stay within the three areas he’s known as an expert:
- Money
- Business
- His Life
This simple act of self-restraint that keeps him focused and prevents him from dabbling all over the place has sweetened his pot tremendously. Especially for his Dairy Queen (DQ) brand in the Quick Service Restaurant (QSR) arena.
Buffett’s Berkshire Hathaway is the parent company of Dairy Queen.He gives his internal DQ marketing team and ad agency, Grey New York, complete…
6019 commentsBananas
That’s what my accountant says about creative people as opposed to the people in her office. “Creative people are just bananas when it comes to numbers.”
Maybe she is right. There are levels of “bananas,” however. I’m not that bad with the numbers (the finances of our business), but I do hope that her expertise by comparison makes me look bananas.
On the other hand, at DBD we like to extend “numbers” to represent a lot of analytical thinking beyond just the accounting of revenue and expense. The numbers for us mean the measurement of several things.
The measurement of a market size, the value of potential share gain, how sustainable is a market, is there a better market with better numbers in which to spend a client’s time…
0 commentsHTML5, Flash, and iOS… Oh my!
Their intent was to talk their clients away from using HTML5 for data visualization projects in favor of the still dominant Flash. They also have a side-comparison to iOS usage—I assume to show that developing iPhone Apps is also not their preference.
What I like about this infographic though is that it shows very well that Flash is far from dead, and it should remain an option to be considered for specific projects with specific audiences. But as with any project you must know Flash’s weaknesses in order to know when to use it and when not to.
The same, of course, can be said for HTML5 and iOS apps.
The web continues to be in turmoil when it comes to standards and best practices (no thanks to Microsoft and Internet Explorer). Flash is…