Our Process Is Built To Fail

A creative process without allowances and encouragement for mistakes is not a creative process. Some of the first creative attempts may appear clumsy and too far off the mark, but those very attempts are often the genesis of a disruptive concept that breaks the conventional wisdom. Approaching failure is part of the process, and is sometimes the only way to break through to a new place.
At DBD, our creative process is built to fail.

If we can get that surprise out in the open in the beginning of the process, there will be more nice surprises along the way.

Download: “The process is built to fail.”