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Monday November 14, 2011

How To Run In Warren Buffett’s Circle.

Warren Buffett calls it, “The Circle of Competence.” It’s not a select ring of financial hotshots he surrounds himself with, or a chummy roundtable of fellow billionaires. Warren Buffett’s “Circle of Competence” is an invisible line he’s drawn around himself as a reminder to stay within the three areas he’s known as an expert:

  1. Money
  2. Business
  3. His Life

This simple act of self-restraint that keeps him focused and prevents him from dabbling all over the place has sweetened his pot tremendously.  Especially for his Dairy Queen (DQ) brand in the Quick Service Restaurant (QSR) arena.

Buffett’s Berkshire Hathaway is the parent company of Dairy Queen.

He gives his internal DQ marketing team and ad agency, Grey New York, complete…

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Monday July 12, 2010

Great Ad Industry Films

I watched the documentary called “Art & Copy” through my Netflix streaming this weekend. Great film! A must see for all in the industry of advertising, marketing, and design.


Definitely can give you pride in our industry to hear the great minds of the recent past and today in our line of work talk about what they love.


“Helvetica” is another good film, by the way, but more specific to the typeface.

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