Blog Roll
business
Why Your Company Should Start Using Google Plus
We’ve had many clients ask whether or not they should invest in creating and managing a new Google+ account for their company and brands. The major source of concern seems to be using staff resources for “yet another” social media platform that needs to be managed beyond the Facebook, Twitter, YouTube, and LinkedIn pages they already manage. Maintaining regular and relevant posts, photos, and truly socializing with followers on each network can be a drain on staff time.
Our first response to that is about your business priority – customers first. It’s not about what’s easy for you, it’s about making access to your brand easy for your customer. However, marketers are always strapped for time, so it is important to put that time in the best…
4 commentsOur Process Is Built To Fail
A creative process without allowances and encouragement for mistakes is not a creative process. Some of the first creative attempts may appear clumsy and too far off the mark, but those very attempts are often the genesis of a disruptive concept that breaks the conventional wisdom. Approaching failure is part of the process, and is sometimes the only way to break through to a new place.
At DBD, our creative process is built to fail.
If we can get that surprise out in the open in the beginning of the process, there will be more nice surprises along the way.
Download: “The process is built to fail.”
0 commentsHow To Run In Warren Buffett’s Circle.
Warren Buffett calls it, “The Circle of Competence.” It’s not a select ring of financial hotshots he surrounds himself with, or a chummy roundtable of fellow billionaires. Warren Buffett’s “Circle of Competence” is an invisible line he’s drawn around himself as a reminder to stay within the three areas he’s known as an expert:
- Money
- Business
- His Life
This simple act of self-restraint that keeps him focused and prevents him from dabbling all over the place has sweetened his pot tremendously. Especially for his Dairy Queen (DQ) brand in the Quick Service Restaurant (QSR) arena.
Buffett’s Berkshire Hathaway is the parent company of Dairy Queen.He gives his internal DQ marketing team and ad agency, Grey New York, complete…
0 commentsBananas
That’s what my accountant says about creative people as opposed to the people in her office. “Creative people are just bananas when it comes to numbers.”
Maybe she is right. There are levels of “bananas,” however. I’m not that bad with the numbers (the finances of our business), but I do hope that her expertise by comparison makes me look bananas.
On the other hand, at DBD we like to extend “numbers” to represent a lot of analytical thinking beyond just the accounting of revenue and expense. The numbers for us mean the measurement of several things.
The measurement of a market size, the value of potential share gain, how sustainable is a market, is there a better market with better numbers in which to spend a client’s time…
0 comments