Here’s a fun little game next time you’re in the cereal aisle at your local grocery store. Take a close look at the children’s cereal boxes - notice any similarities in the characters?
As a kid I was a huge fan of Cocoa Pebbles® because I felt like I had a friend in Fred Flintstone – but could never figure out why. Could it be that as a child, eating chocolate for breakfast was the greatest thing ever, so I HAD to have it? Or, was it that most, if not all, of these cereal box characters were drawn to make me feel like they were looking right at me? This simple but clever marketing shows that a little research goes a long way. These characters are looking down because as kids, we were looking up. Unbeknownst to me, I was having a personal connection through eye…5 comments
We’ve had many clients ask whether or not they should invest in creating and managing a new Google+ account for their company and brands. The major source of concern seems to be using staff resources for “yet another” social media platform that needs to be managed beyond the Facebook, Twitter, YouTube, and LinkedIn pages they already manage. Maintaining regular and relevant posts, photos, and truly socializing with followers on each network can be a drain on staff time.
Our first response to that is about your business priority – customers first. It’s not about what’s easy for you, it’s about making access to your brand easy for your customer. However, marketers are always strapped for time, so it is important to put that time in the best…7 comments
Warren Buffett calls it, “The Circle of Competence.” It’s not a select ring of financial hotshots he surrounds himself with, or a chummy roundtable of fellow billionaires. Warren Buffett’s “Circle of Competence” is an invisible line he’s drawn around himself as a reminder to stay within the three areas he’s known as an expert:
- His Life
This simple act of self-restraint that keeps him focused and prevents him from dabbling all over the place has sweetened his pot tremendously. Especially for his Dairy Queen (DQ) brand in the Quick Service Restaurant (QSR) arena.Buffett’s Berkshire Hathaway is the parent company of Dairy Queen.
He gives his internal DQ marketing team and ad agency, Grey New York, complete…6019 comments
That’s what my accountant says about creative people as opposed to the people in her office. “Creative people are just bananas when it comes to numbers.”
Maybe she is right. There are levels of “bananas,” however. I’m not that bad with the numbers (the finances of our business), but I do hope that her expertise by comparison makes me look bananas.
On the other hand, at DBD we like to extend “numbers” to represent a lot of analytical thinking beyond just the accounting of revenue and expense. The numbers for us mean the measurement of several things.
The measurement of a market size, the value of potential share gain, how sustainable is a market, is there a better market with better numbers in which to spend a client’s time…0 comments