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online-advertising
Tuesday September 8, 2009
Facebook - Time Spent on Site
A new article from AdAge Digital:
Facebook Trumps Top 20 Sites in Time Spent
Nice info regarding how long users stay on the big social media sites. Facebook wins with an average of 5 hours and 12 minutes for the month of July 2009. Facebook’s nearest competitors for our daily freetime were Yahoo!, AOL, Fox Interactive, and MSN (respectively).
Time spent on site is an important metric for any online publisher or portal site, as the more time our eyeballs are on their site, the more opportunity they have to show you ads. So after a report like this, you can expect advertisers to strongly consider Facebook’s ad network for placement.