Our Process Is Built To Fail

A creative process without allowances and encouragement for mistakes is not a creative process. Some of the first creative attempts may appear clumsy and too far off the mark, but those very attempts are often the genesis of a disruptive concept that breaks the conventional wisdom. Approaching failure is part of the process, and is sometimes the only way to break through to a new place.
At DBD, our creative process is built to fail.

If we can get that surprise out in the open in the beginning of the process, there will be more nice surprises along the way.

Download: “The process is built to fail.”

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Bananas

That’s what my accountant says about creative people as opposed to the people in her office.  “Creative people are just bananas when it comes to numbers.”

Maybe she is right.  There are levels of “bananas,” however.  I’m not that bad with the numbers (the finances of our business), but I do hope that her expertise by comparison makes me look bananas.

On the other hand, at DBD we like to extend “numbers” to represent a lot of analytical thinking beyond just the accounting of revenue and expense. The numbers for us mean the measurement of several things.

The measurement of a market size, the value of potential share gain, how sustainable is a market, is there a better market with better numbers in which to spend a client’s time…

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