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Thursday July 1, 2010

Mind Your Canonical Tags - Latency Issues

Introduction & Backstory

We had a site recently that was built to have a number of dynamically generated pages based on geographic locations. These were setup using a URL rewriting tool for “pretty URLs” and as such we wanted to make sure that Google always attributes the page to the nicer “pretty URLs” instead of the possible alternate URLs that include QueryString variables.

For this specific case, Google pioneered the “Canonical Tag” which is a flavor of the LINK tag that looks like this:

<link rel=“canonical” href=“http://dbdnet.com/” />

Where the “href” attribute is the desired URL for the page being looked at.

With this tag Google views it as a recommendation from the web developer…

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Monday May 11, 2009

Understanding SEO: Google Rank vs. PageRank

In search of the meaning of the word Rank on the World Wide Web, this entry seeks to shed light on two manifestations of the term: Google Rank and PageRank™.

First the somewhat obvious: Rank (AKA Ranking, AKA SERP, etc.)

Google defines Rank as a website’s position in their organic search engine results after a keyword search.

Simply put, the rank is determined by 2 Factors:

1) First by Importance: Google orders all websites according to their importance in the WWW community. This is determined by the number and importance of sites linking to your site and has nothing to do with relevance to any subject or keyword.

2) And second by Relevance: This is a page’s relevance to the keywords in the specific search. It is determined by an analysis of the content…

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