Why Your Company Should Start Using Google Plus

We’ve had many clients ask whether or not they should invest in creating and managing a new Google+ account for their company and brands. The major source of concern seems to be using staff resources for “yet another” social media platform that needs to be managed beyond the Facebook, Twitter, YouTube, and LinkedIn pages they already manage. Maintaining regular and relevant posts, photos, and truly socializing with followers on each network can be a drain on staff time.

Our first response to that is about your business priority – customers first. It’s not about what’s easy for you, it’s about making access to your brand easy for your customer. However, marketers are always strapped for time, so it is important to put that time in the best…

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Which one…Facebook or Twitter? Twitter as “Glue.”

Social Media is the topic on every marketer’s mind in 2009.  And, frequently, the question is “which one should our product be on, Facebook or Twitter?”

The answer can be seen in two parts, and neither answer is definitive:

- First.  Social Media is already a vast landscape.  There are many vertical solutions (specific to a consumer or product category) that may be more appropriate than the broad public (horizontal) connection of Facebook or Twitter. Therefore, while horizontal options may be useful space for a conversation about a product, there are frequently web social venues much more specific to the category that will attract and return a deeper consumer involvement in a particular brand. This answer, however, overlooks the…

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Facebook - Time Spent on Site

A new article from AdAge Digital:
Facebook Trumps Top 20 Sites in Time Spent

Nice info regarding how long users stay on the big social media sites. Facebook wins with an average of 5 hours and 12 minutes for the month of July 2009. Facebook’s nearest competitors for our daily freetime were Yahoo!, AOL, Fox Interactive, and MSN (respectively).

Time spent on site is an important metric for any online publisher or portal site, as the more time our eyeballs are on their site, the more opportunity they have to show you ads. So after a report like this, you can expect advertisers to strongly consider Facebook’s ad network for placement.

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Tips for a Successful Twitter Campaign

Everybody knows the rules of marketing are always evolving. New media opportunities are constantly shaping the advertising landscape. While some argue that Inbound Marketing will be the death of conventional Outbound Marketing (TV, Radio, Print), everyone agrees that Inbound Marketing now plays a vital role in reaching their customers. One of the biggest opportunities that have shaped the way companies market their products or services has been the development of social media and other Inbound Marketing opportunities such as SEO, Blogging and RSS.

Let’s talk specifically about Twitter. While simply logging on to Twitter and posting “Tweets” about your brand is a great start, there are a few steps you can take that are important to make your foray into Twitter…

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