Internet Marketing ROI:
strategy first, tactics second.
The fundamental objectives:
increase web traffic, drive conversions, maximize ROI.
Pushing out a narrow list of tactics won’t do it.
Executing a cohesive online marketing communications strategy will do it.
Your strategy should be built with an eye on the budget, your operational advantages, your offline strategies, and your desired online results. Whether your campaign is a short-lived promotion, or an ongoing effort to sustain long-term results, there’s a unique and effective mix of online media that can best do the job. And very important, every campaign effort can be measured.
With strategy in place, hit the tactics. DBD has assembled the teams and partners with special expertise (experience) in marketing gateways and tactics. These teams focus on specific disciplines in order to continue learning how to drive the most efficient results.
DBD and its partners are skilled at:
- Keyword Research
- Content Marketing
- Social Media
- Online Advertising
- Media planning
- Paid Search Ads
- Display Ads
- Directory Advertising
- Web Analytics