Research & Analytics

Yes, we’ve heard it: measure twice, cut once.
But we measure only once — continuously.

A DBD plan includes key objective measurements that track the effectiveness of a given initiative — nonstop. You see the results as near to real time as possible. As the notions of long-term and short-term results are replaced by a constant information flow, the needle always moves closer to more immediate feedback.

Without measurement there’s little reason to build it. Yet, it can’t all be measured. There’s still a faith required to make some of the moves you make, that’s what keeps it a beautiful business.