20 Nov Here’s Looking at You Kid
Here’s a fun little game next time you’re in the cereal aisle at your local grocery store. Take a close look at the children’s cereal boxes – notice any similarities in the characters?
As a kid I was a huge fan of Cocoa Pebbles® because I felt like I had a friend in Fred Flintstone – but could never figure out why. Could it be that as a child, eating chocolate for breakfast was the greatest thing ever, so I HAD to have it? Or, was it that most, if not all, of these cereal box characters were drawn to make me feel like they were looking right at me? This simple but clever marketing shows that a little research goes a long way. These characters are looking down because as kids, we were looking up. Unbeknownst to me, I was having a personal connection through eye contact with these icons of the cereal world.
These nuances are what makes a campaign successful without being abrasive and shoving it down your throat. The emotional responses we experience everyday can be so subtle, we would never notice them, yet wonder why we choose one brand of another.