Great creative begins by realizing the parts of your brand that people want to experience.
Strong creative is our primary product. Our creative team, identified as Plum (or Plumb), is here to help you get there. There’s internal debate about which spelling we prefer. Is it the juicy, sweet creative fruit that comes out of a plum? Or is it the precision that comes from squaring up all the technical details before a project hits the media? For us, it’s both. Our creative group works together and digs deep, starting out with concepts on sketchpads and white boards (electronic as they may be), exploring until they find that perfect solution. They then know where to find the best production partners to bring that solution to life.
Creative and production are inseparable. A strong idea, produced weakly, will fail. Similarly, a flat idea, executed beautifully, won’t do any better. While creative and production should operate seamlessly, a creative group should never manage the capital-intensive means of production. Why? Those who own the production end often only see marketing solutions that are tied to their production tools. It’s the old ‘if all you have is a hammer, everything looks like a nail’ syndrome. We don’t have a tool bias.