It’s not enough to catch their eye.
You gotta keep their eye.
Optimal every time, the entire time — whether it’s delivered online, on TV, or elsewhere. While video and audio interact with more senses to create a more complete experience than a piece of packaging or a print ad, the message should remain as succinct as a piece of print or a sketch on the sidewalk. Just because motion offers two senses to deal with doesn’t mean that we try to communicate more than one idea. The surest way to lose your audience is to lose your focus.
“Less is more” is as true in motion graphics and audio as it is with other forms of art and communication. You just have to make sure that your “less” is spot on. We can help you do that.