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DBD and photographer David Bean get addicted.

When DBD was asked to develop the 2011 Nashville Addy Awards promotional materials, the crew at DBD decided to take the theme into a very dark place. DBD wanted to show how many of us in the advertising world get “addicted” to our industry – despite its dangerous side effects. Together with photographer David Bean, DBD developed a series of 5 photos that depicted the toll that advertising can sometimes take on its most passionate practitioners.