Woodplay® Identity

Category
B2B, Branding, Consumer, Planning
About This Project

In 2008, Woodplay had a unique opportunity to revitalize the Original Redwood Playset Company.® Data from three target-city consumer groups informed decisions about color and consumer preferences, including catalog style and shopping habits. A new branding platform was used to shore up the dealer base as well launch a new consumer message.

 

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