10 May Rock On Nashville
On one of our late night work sessions, one of our DBD crew (Tom) looked up at what this city calls “the batman building” (a.k.a. The AT&T Tower) and said, “I’ve always thought that tower looked just like a hand doing this”. He bent his fingers into the “rock horns”, closed one eye and moved his hand in front of the tower. Perfect fit. Another staffer responded, “huh, yeah it does. I guess that’s appropriate for Music City.”
From the minute we arrived in Nashville, we fell in love with this town. And since the staff at the DBD Nashville office were all transplants from an Indiana office, it was great to share each others’ experiences as we got to know this great city. All of our experiences were different. All good. But different.
Then in early May 2010, we watched out our office windows as the river broke over the banks and filled downtown with it’s muddy waters. Sitting safely (and blessed) atop North 2nd Ave., we watched as businesses were losing everything not 100 yards from us. And then on the evening news, we humbly watched stories of victims escaping their flooded homes in boats only to turn around and say “It’s just stuff. It can be replaced. We’re safe… that is what’s important.” The spirit of the people we witnessed made us love this city even more.
When we heard about AMP: Advocate Marketing & Print’s Flood Relief Poster project, we decided to use Tom’s batman building observation. So, a couple of us from the office headed out into Nashville with a camera. It was across the river where one of us “threw up the horns” while the other snapped the photo that would end up being the poster.
Where did the rock horns/rock on hand sign originate? Nobody really knows. Some say it started on the cover of the Beatles’ Yellow Submarine album released in the late 60’s. John Lennon is illustrated holding it up above Paul McCartney’s head. Some say it was referenced in Bram Stoker’s Dracula novel (in 1897). Ironically, the rocker known for making it a staple of the heavy metal concert, Ronnie Dio, died the weekend we finished the poster design.
Regardless of who invented it, we thought it was time for Nashville to own it. This city has stood together through tough times and continues to do so. Everybody is working together for a common purpose…each other. Donating time. Donating clothes. Donating food. Donating shelter. Donating money. We thought it was time for the people of Nashville to salute each other. And what better way to salute Music City than to “throw up the horns” and proudly show the world that Nashville rocks!