Clabber Girl® Brand Extension Packaging

Consumer, Environment
About This Project

Among baking powders, there is no more iconic brand than Clabber Girl®. The company selected DBD to help with new product development efforts when the brand expanded beyond the core of its well-known consumer line. The Overnight Sensations™ name and packaging was developed by DBD as the new name for bread products that rise overnight for baking in the morning.