Goo Goo Cluster – The Original Southern Treat

Consumer, Digital
About This Project

Doing some hi-tech work for a low-tech, hi-taste treasure. DBD helped take Goo Goo clusters online with a shopping cart, in time for the high-volume online sales that followed national media exposure on ABC, NBC and CBS surrounding the company’s 100th anniversary.

Founded in Nashville, Tennessee in 1912, the original Goo Goo Cluster of caramel, marshmallow nougat, fresh roasted peanuts, and real milk chocolate…yum…is recognized as the world’s first combination candy bar. Today it’s a nostalgic favorite that celebrates a long history of gooey goodness, and is a sought-after favorite from coast to coast.



Web & Digital