Swiftwick In-Store Environment and Consumer Print

Consumer, Environment
About This Project

Swiftwick socks — for Run, Bike and Hike specialty stores — are high-performance compression socks that are made in U.S.A.

Unequaled passion and quality go into the making of Swiftwicks. The world’s average sock requires 30 seconds of knitting time. The smallest Swiftwick requires 4 minutes to knit. Price points range from $14 to $45 at retail, with some specialty socks going even higher.

These high-quality socks require high-passion and high-quality P.O.P. and print ads. DBD worked with Swiftwick marketing to introduce the “Feel it” campaign to consumers and dealers in 2014.